mphorae are vessels, rich with wisdom, passing from one to the other— knowledge poured in and shared like water, flowing freely, and replenishing all who partake.
Just as the amphora was designed to carry and preserve, we are here to carry the wisdom of the craft, preserving it and passing it on to nourish your growth, filling you up so you can pour back into your own work and community.
A
ἀμφορεύς
/ˈam(p)fərə,am(p)ˈfôrə/
Retreats
Self Education
one-on-one coaching
workshops
Amphora Floral Education
Project name
Branding, Copywriting, Logo and Website Design
filed under
Clean, Refined, Luxurious, Delicate
notes
view the live site
4
VIBES
Queen of the Gods, protector of women - you are the breadth and the width of femininity. You have felt the fullness of child and the ravages of famine. You have claimed what was masculine and made it yours, embraced your own femininity and redefine it in truth. You are the contrast between sharp and soft, between sweet and stern. You are mother god and queen god. And there will be respect.
Behind The Design
Footnotes
With dynamic movement, these five women dance about a circle in the nude, free from concerns, fears and judgement. Their movements are grasping, pulling and flowing into and with one another. We feel this well exemplifies the brand and ethos of Amphora. The concept of pouring into them, sharing everything you’ve learned and helping them to feel empowered, prepared and transformed in 1 on 1 and group settings is well illustrated in this flowing and dynamic imagery.
You are not alone
And you deserve support.
You are powerful.
You are confident.
A Brand In The Making
Explanation
Can we balance the divinely feminine in a most widely palatable form? Not a watered down version, but a mature, rich and complex one? We want to, with delicacy and wisdom, walk the line between aggressive confidence and humble wisdom. We play with the hard and the soft, sharp clay and delicate linens. This is a balanced and sophisticated take.
COLOR PALETTE
Rich, intoxicating and varied, this palette brings out a strong showing of all the most represented colors in your moodboard. Strong contrasting shades of rust and feldgrau balanced with golds, grays and tinted browns gives us variety and depth in our color pairings. Ultimately, this is a brand unafraid of color and discerning in its use.
seal
cool gray
alabaster
gold sheen
wenge
ecru
eerie black
feldgrau
Behind The Website
Footnotes
Amphora, Floral Education is our second site we worked with in collaboration with Nicole Chapman. Leveraging her 15 years in the industry and expertise in design, demand has been high for her mentorship. She needed a platform that properly showcased both her ability and her method.
Starting from a founding vision of a strong, confident and upbuilding maternal figure and collaborative sisterhood, Amphora was born. We worked to hold fast to Nicoles core principles of artistry and inclusion, ensuring a variety of skin tones and body shapes were represented throughout the site. In fact, the logo is a nod to the beauty of all women, showcasing both petite and curvy women.
Finally, we needed to emphasize the legitimacy of this education in a market saturated with business gurus. To do this, we leaned on tried and true academic language and the testimonials of previous education retreat clients of hers.
The final result? A confident, inviting and nurturing website that convinces florists their best option for building their business and skillset is investing in Nicole's education.
Let's Build Something
Extraordinary
If you're ready to start standing out, make more money and have more business, we are the ones who can make that happen. Full Stop.
