HUGHES PHOTO + FILM
Big love. Hype moments. Every precious second captured.
Hughes Photo and Film
Project name
Branding, Copywriting, and Website Design
filed under
Vivacious, Joyful, Romantic, Energetic
notes
view the live site
4
vibes
Your eyes shoot open. Like walking through a screen door to the warm buzz of the outside humid morning air, you cross the threshold of sleep to fully awake in a moment.
“Today is the day!” you announce to the whole house, throwing on your favorite shorts, any shirt and your grandpa’s old ballcap. You’re tying your shoes before anyone even stirs out of their room. “Today is the day!” you announce again, careless of their slow lumber from last night to this morning.
You know what they’d ask. “What’s today?”
You smile to yourself as you throw open the door.
The answer is always the same.
A boundless, limitless, overwhelming opportunity to explore. To see. To experience.
To live.
“Today is THE day.”
for the giddy in love
Behind The Design
Footnotes
A self described hype woman and a totally wild duo, Bre and Clay wanted their clients to know they're gonna have FUN!
Fun, energetic and bold were the primary inspirations behind this work. Bre was drawn to pastels and we knew we wanted shades with contrast and energy.
While they are professional, that wasn't the emphasis. Their branding, website and communication make it clear they handle their business with professionalism. However, more important to them was that their clients felt their energy and knew what they would be getting in working with them. That Bre and Clay add FUN to the day and remove stress.
A Brand In The Making
Explanation
A thrill, an energy, a lighthearted but passionate drive for what’s next to come. A loud, boisterous “YES!” to life. A joy that thrives, a positivity uncrushable and a giddiness that cannot be diminished. A very present tense voice, speaking from the heart with a readiness to be there.
COLOR PALETTE
Olive green and Puce pink are out standout colors, each with their own compliment. Bridging the two, Periwinkle and Cadet blue. This pastel palette fades to life with a dynamic, playful dance.
black bean
olive
cadet blue
periwinkle
puce
cosmos
linen
pale dogwood
Behind The Website
Footnotes
Balancing BOLD, FUN and PROFESSIONAL can be done horribly wrong. Especially as photographers focused on weddings - typically someone's most important event - they want clients to know they take their work seriously, but not BORINGLY. A huge part of credibility is good design, particularly with information layouts. To accomplish this, we focused on allowing the energy to be spread out across a page, letting them be longer as well as bolder. Keeping one thing as the center of attention, we would build accents around it that supplement but don't distract. Keeping things fun and energetic meant keeping everything square wasn't going to cut it. We tilted the images, overlayed text and used images that showed energetic, fun feelings.
Overall, it was a treat to get to balance such fun colors, bold, emphatic language and professional appeal. How do Bre and Clay feel? Well...Hype!
Let's Build Something
Extraordinary
If you're ready to start standing out, make more money and have more business, we are the ones who can make that happen. Full Stop.
