Nicole Chapman Design

An Art Driven Floral Design House

Nicole Chapman came to us ready for a rebrand that would elevate her already iconic reputation. She needed an upgrade—a visual and verbal identity that would cement her place as a tastemaker in the luxury floral design space. Her work speaks for itself. Now her branding, copy and website had to do the same.

In Discovery, it became clear that Nicole’s artistry lies in tension—between warm and cool tones, between masculine structure and feminine softness, between bold choices and refined restraint. Her devotion to storytelling through florals, paired with an unmatched sensitivity to mood and moment, shaped everything we created.

Branding
Copywriting
Website Design

The visual branding is a masterclass of layering, contrast and juxtaposition. Fine lines, sharp edges and strong spacing. We complemented hardness with soft, handwritten annotations woven throughout the site—her actual handwriting, creating on-of-a-kind personal flair and reinforcing her role as a creative authority.

The copy leaned into sensuality—designed to seduce the senses with words as layered and evocative as her florals. Words like “dripping,” “essence,” and “seduction” set the tone, supported by intentional metaphors and confident declarations. 

The final website is an installation itself. We used visual tension, layered spacing, dramatic copy and deliberate rhythm to give moments of impact followed by moments of pause. It’s immersive without being overwhelming, balancing artistic expression with clarity and flow. Every detail invites the visitor to linger, to let their eyes soak it in, then leads them forward with ease.

Dripping with intention and meaning.

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They’re the Last Tab Standing. Now it’s your turn.

Every brand we touch becomes more itself—louder, sharper, irresistible. If you’re ready to show your difference, we’re ready to go all in.